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FASHION PHOTOGRAPHY AND ITS CURRENT POSIOTION IN MEDIA AND ADVERTISING
Mikešová, Kateřina ; Lábová, Alena (advisor) ; Osvaldová, Barbora (referee)
The bachelor thesis Fashion photography and its current position in media and advertising examines the role of fashion stories (fashion editorials) in relation with the lifestyle magazines they are published in, regarding the role photographers who are responsible for the fashion stories and the fact whether the advertisement in particular magazine issue is related to the content of the fashion story. The analytical part of the thesis is based on the specific example of three lifestyle magazines in the Czech Republic - Elle, Dolce Vita and proc ne?! and on the work of four photographers that publish the most in these magazines - Anna Mrazek Kovacic, Standa Merhout and pairs Stepanka Stein & Salim Issa, Rene & Radka. It is subdivided into three units. The first examines the role of fashion stories in media, define the parameters on the basis of which a quality of a fashion story can be specified. The second analyzes the relation between fashion stories and advertisement on the example of brands that advertise in the magazines in comparison to the brands that are used in the fashion stories. The third analyzes the photographic style of the authors of fashion stories and examines how it is affected by the requirements of the client's order.
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Dating women photographic portraits 1841 - 1914 by the fashion
Halama-Leite, Guna ; SCHEUFLER, Pavel (advisor) ; BÁRTA, Jaroslav (referee)
Exploring possibilities of dating photographs by clothing of the portrayed person. In my thesis I am working with women portraits, because changes in the women fashion of the period are more rapid and distinctive in comparision with men or children fashion. Beginning of period, described in the thesis is 1841, as in this year the first portrait atelier in Prague was opened, and end is 1914 as the beginning of the WWI.
Aim of my thesis is to show, that it is possible to date photographic portraits by their garment, accessories and haircuts within a decade. Advantages and disadvantages of dating by the fashion are described, further combination with other dating methods. Main part of the thesis is description of fashion silhouette, garment details modern accessories by the decades: 1840´s, 1850´s, 1860´s, 1870´s, 1880´s, 1890´s, 1900´s, 1910 - 1914.
Also, examples of dating by the fashion on particular photographs are included.
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