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The Function and Authority of Family Rituals in Vietnam during the 17-19th centuries, Manual of Family Rituals Thọ mai gia lễ
Zatloukalová, Marta ; Glomb, Vladimír (advisor) ; Slavická, Binh (referee)
Family ritual manuals were lithurgical texts whose aim was proliferation of Confucian doctrine into the daily life of Vietnamnese population. This thesis describes the environment and circumstances under which the individual manuals originated and developed, and subsequently the nature of the Vietnamese manuals themselves. The following part of the thesis analyses funeral rituals in the most common family rituals manual in Vietnam, Thọ mai gia lễ. The aim is to compare the Vietnamese text with the best known model for manuals devoted to family rituals - the Family Rituals Manual by Neoconfucian philospher Zhu Xiho, and to expose and interpret the identified differences.
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The impact of Chinese culture on marketing strategies of selected companies in China
Koderová, Markéta ; Stuchlíková, Zuzana (advisor) ; Kašpar, Václav (referee)
This master thesis focuses on the impact of Chinese culture on marketing strategies of selected companies in China. According to statistics, a large number of subjects coming to China and aiming to conduct business here faces failure and is forced to leave this market subsequently. Considering significant differences between the western and the Chinese culture, we have to think of the question if this failure is a consequence of these subjects not being able to understand the Chinese culture and the way it affects consumers in China. The aim of this thesis is to evaluate the influence and importance of the Chinese culture on marketing applied to Chinese market, including concrete description of how can the Chinese culture affect the work of marketers in China.
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The role of Chinese diplomacy in contemporary international relations
Stehnová, Jana ; Lehmannová, Zuzana (advisor) ; Matějka, Zdeněk (referee)
The aim of this bachelor thesis is to characterize Chinese diplomacy and its position in the area of International relations. Chosen theoretical basis from the area of diplomatic studies and the area of cultural analysis correspond with the main goal of the thesis. The paper is thematically divided into three chapters, where the first one is focused on the definition of theoretical basis from the area of cultural studies and on the analysis of Chinese foreign policy, the method of literary research and analysis is used here. In the second chapter, the value orientation and paradigmatic principles of Chinese society is specified. The third chapter comprises of the synthesis and of a case study that verifies its conclusion.
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A set of vases
MRÁZOVÁ, Vendula
A theoretical part of this thesis deals with some eastern philosophical movements which can affect our lifestyle. Especially those movements which point out a communion people with nature. A practical part is inspired by organic forms of common crops. All together create an interactive and multifunctional convolute of ceramic objects.
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