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Marketing Communication of Ladies Body Toning Studio MODELACE
Hemerová, Barbora ; Průša, Přemysl (advisor) ; Klementová, Kateřina (referee)
Healthy and active lifestyle is one of the biggest phenomena in today´s society. People want more than ever to look good, have a perfect figure, feel fit, take care of themselves a lot and try to eat a healthier way. They search for a variety of ways to exercise, lose weight and sculpt the figure. At the same time, they are daily overloaded with plenty of information and advertisements from this area, primarily from large fitness and sports centers that have advertising sufficient funds. However, smaller companies also have a chance to reach their potential customers and get them to buy if they choose a suitable form of marketing communication and differentiate sufficiently from their competitors. The aim of this thesis is to critically evaluate the current marketing communication of the Ladies Body Toning Studio MODELACE and then make recommendations for its improvement. The thesis is divided into theoretical and practical part. The theoretical part is focused on the meaning of marketing, as well as on communication process, marketing communication tools, trends in this area and marketing research. The practical part is dedicated to the Ladies Body Toning Studio MODELACE and its marketing communication. It is based on my own online questionnaire survey.
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Application of functional circuit training for women
TOMANDLOVÁ, Markéta
: The goal of this thesis is to introduce functional circuit training to the public and provide proper information, outline the present state of group lessons and also diversify and describe the differences between male and female trainings. The theoretical part composes of the analysis of relevant literature. The practical part is made up of creating an intervention motional program targeting women aged 20 to 25, which was applied for three months on 5 respondents in the specified age range. The next 5 respondents stood for a control group to serve for later reassessments. Our research accounted for four presumptions: After completing the intervention motional program, there is decrease of bodyweight in women, decrease of the percent of body fat, decrease of waistline and better Body Mass Index. The research was evaluated based on the comparison of the results in the beginning, in the middle and at the end of the intervention motional program. The results show that after application of the interventional motion program reducing the percentage body fat ratio of at least 0.5% fat for each respondent from the experimental groups. For each respondent, the experimental group was also a significant reduction in waist circumference and a minimum of 1 cm in each. As a result, we can recommend the program to other women who decide to lose weight and improve their bodies. Also, owing to vast publications on the topic of functional circuit training and the ambiguity established by incompetent information sources, this thesis will surely be an asset to coaches and women who are interested in functional circuit training.
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Problematika mentální anorexie a možnosti její léčby
JANOUŠOVÁ, Ludmila
The work has only theoretical part. It starts with the description of historical attitudes towards women, then it characterises anorexia nervosa and eating disorders. It tries to make Clar cause of anorexia nervosa and dispositions to this illness, it also drala with physical and mental symptom sof anorexia nervosa. The last chapter is about medical treatment of this illness. It characterises treatment of physical and also mental consequenses and methods of psychotherapy.
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Anorexia in pubescents
OBERREITEROVÁ, Martina
In my Master thesis I summarize up-to-date information on anorexia nervosa. In the theoratical part I introduce casuistics of young females suffering from anorexia nervosa. In the practical part I present the evaluation of research data dealing with particular risk factors that may lead to the development of anorexia nervosa in students of lower stage of grammar school.
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Problems of Bulimia Nervosa
POMYJOVÁ, Daniela
The work deals with the problem of mental bulimia and its description. It is worked out in a theoretical way. There are disease definitions and its possible causes. It characterizes concomitant symptoms, it explains the development and potential effects of mental bulimia. Furthermore it focuses on might-be complications and it suggests potential treatment. It also describes therapies and work with affected ones. The work describes in detail the treatment which uses cognitive behavioural therapy (CBT). CBT belongs among the most effective therapies and it is a highly developed method. It is a therapy used with food intake failures, specifically with mental bulimia in this work. The treatment is also about a high quality and professional help. The result depends on three crucial facts {--} patient´s attitude to CBT, effort to return to the reality of daily life and ensuring of individual social functioning.
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