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National Repository of Grey Literature

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Franchising jako metoda vstupu na trh Janáková, Kristýna ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee) Tato práce se zabývá problematikou franchisingu. V první části jsou vysvětleny charakteristické rysy, základní principy této metody, její výhody, nevýhody a jednotlivé druhy franchisingu. Dále je analyzována franchisová smlouva, manuál a popsána situace v České republice. Druhá část se zaměřuje na franchisingový koncept ?Potrefená husa? společnosti Pivovary Staropramen a.s. Tento koncept je podrobněji analyzován a zhodnocen na základě průzkumu, veřejně dostupných informací a údajů společnosti Pivovary Staropramen a.s. Detailed record

National Repository of Grey Literature : 11 records found   11 - 11  jump to record:

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