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National Repository of Grey Literature

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Segmentace na trhu jogurtů Vacek, Jan ; Koudelka, Jan (advisor) ; Mottlová, Libuše (referee) Cílem této práce je na základě vybraných metod a s použitím primárních i sekundárních údajů odhalit podstatné diference mezi spotřebiteli na trhu jogurtů. Tyto diference pak použít k odkrytí segmentů, rozvoji jejich profilu a určení atraktivity těchto segmentů. Nakonec je přidáno určité doporučení pro další marketingové aktivity na daném trhu. Detailed record

National Repository of Grey Literature : 11 records found   11 - 11  jump to record:

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