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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.00 seconds. 
Modern methods of employees‘ sourcing
 Levrincová, Vieroslava ; Němec, Otakar (advisor) ; Zaicová, Mária (referee)
The goal of this thesis is to create an overview of modern methods of sourcing employees, which reflect the current trends at labor market, and to elaborate a set of basic principles guaranteeing their successful use. The thesis is divided into a theoretical and a practical part. In the theoretical part a larger context of the process of sourcing employees is defined and the basic traditional ways of sourcing are described. The core part of the thesis is then dedicated to the analysis of current labor market trends and the actual modern ways of sourcing, especially career web pages, social and professional media and eventually virtual realities and online games. In the practical part, the employees'sourcing strategy at Danone, a.s. is analysed and its basic optimization initiatives are identified.
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Employer Branding: Marketing Approach to HR
 Kollerová, Kristýna ; Bedrnová, Eva (advisor) ; Lukeš, Martin (referee)
The main aim of the thesis is to explain the essence and benefits of using a marketing approach, tools and means for the area of human resources and analyze the content and interdependence of two parts of HR marketing, external and internal. Thesis has also the ambition to apply the theory of brand building on the specific case of employer brand. Part of the thesis forms research on FMCG company Nutricia, which should show what the company does for its HR marketing and how it is perceived as an employer both on the internal and external labor market. The principal methods of work includes analysis of Czech and foreign literature and papers on the theme. Materials provided by Nutricia and written questionaires were analyzed in the practical part of the research. The conclusion sums up the benefits of marketing aproach to HR, its coherence within the general framework of marketing mix and current actual state.
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National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
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