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Design of portal for the improvement of customers´ awareness
Bednářová, Iveta ; Holásek, Jiří (referee) ; Kříž, Jiří (advisor)
This bachelor´s thesis deal with problems about wireless networks, problems with customers´ awareness in this area, web sites creations and e-commerce. It includes directions, procedures and necessary informations that are closely associated with firm prosperity, better position on market and better customer´s awareness. Output of this thesis is functional design of information portal.
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The model of the e-marketing for the company SSK Třinec, a.s.
Klusová, Alena ; Chrastina, Jiří (referee) ; Dvořák, Jiří (advisor)
The paper focuses on marketing, Internet and, predominantly, the connection of marketing and Internet, the so-called electronic marketing. The theoretical part deals with the issues of marketing, forms of electronic marketing and the most widespread form of electronic marketing, i.e. web presentation. The practical part is predominantly devoted to the characteristics of S.S.K., a. s., and, in addition, to the analysis of the company’s web site and the design of the its new website.
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Web publishing and contents
Učeň, Michal ; Fojta, Michal (referee) ; Koch, Miloš (advisor)
The aim of the bachelor thesis is definition of present forms of electronic marketing and analysing their ability to be effective in relationship with different aims of propagation. The bachelor thesis is worked up without fundamental participation of specific company but some part were consulted with specialized companies especially Actum s.r.o. At first, I worked up theoretical part about electronic marketing, user segmentation and analysing effectivity of internet advertising. Secondly, I have divided electronic marketing into separate forms. Finally, I have made the analyse of effectiveness related to different aims of propagation and trend prediction of electronic marketing.
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Design and Development of E-commerce
Kočár, Radek ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
This thesis focuses on design and development of an e-commerce platform with a nonstandard functionality. The theoretical part describes classification of e-commerce and the tools used in electronic business. The thesis continues with customer requests analysis, solution design, e-commerce platform creation and an evaluation of the implemented project. The result of this thesis is a functional application meeting all demands appointed by a sponsoring company.
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Proposal of Part of Information System
Procházka, Václav ; Kolesa, Jaroslav (referee) ; Luhan, Jan (advisor)
The theme of this work is the design component of an information system of company. It includes analysis of the current state of information systém a e-shop which is connected to. The result of this thesis is proposal of a design which will lead to enhancement of e-shop functions and it‘s profitability, by using e-marketing web propagation services and SEO optimalization, and even other tools.
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Model E-marketing Company
Klusová, Alena ; Chrastina, Jiří (referee) ; Dvořák, Jiří (advisor)
This thesis focuses on e-marketing. Based on the knowledge from a theoretical part is in a practical part proposed Model of e-marketing which ensure the increasing of image, to higher competitive advantage, also to increase the awareness of the company with customers.
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