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Eshop Trenýrkárna.cz SEO settings based on profitability
Skopal, Ruslan ; Sedláček, Jiří (advisor) ; Saparov, Pavel (referee)
Identification of commonly known information about search engine optimization (SEO) on Czech Internet market. Real test the impact of "off page" factors, which may include links pointing to a live web or articles such as PR, but even more. Likewise, the evaluation of "on page" factors, which include "description", "title" or "key words". Subsequent mapping the effects of changes in both the economic and the turnover in a particular shop Trenýrkárna.cz. The main objective of this work is an attempt to identify functional SEO techniques that have real impact on the position of the shop in search engine. An important parameter for evaluating the functionality will change while profitability and sales shop. Therefore, great emphasis will be placed on percentage of visitors turned in customers and time burden. The theoretical part I used mainly books published due to clarify the issue of SEO, as well as various Internet blogs and discussion. Output will then evaluate the results of specific adjustments to the SEO shop Trenýrkárna.cz.
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Business plan of a boarding house of a period in Prague
PEŠKOVÁ, Markéta
The main intention of this thesis is to make a complete documentation of a business plan for accommodation facilities according to current trends. Minor goals are to analyse market conditions in the chosen region, find out current trends in the hotel industry and find support for businessmen while providing services in tourism. The thesis has two parts. The theoretic part defines terms such as tourism, services, services in tourism, accommodation services, accommodation facilities and business plan. The practical part includes a proposal for a particular business plan.
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Business plan of a chosen agrotourism farm
LEMOCHOVÁ, Martina
The aim of the bachelor´s thesis is to analyse market conditions and compile a complete documentation of the business plan for a concrete agrotourism farm in South Bohemia according to current trends in rural tourism and agrotourism. The theoretical part defines the terms rural tourism, agrotourism, business plan and describes individual sections of the plan. The part Trhosvinensko - rural tourism destination analyses conditions of this area for development of rural tourism. The business plan is created in the practical part and contains description of the agrotourism farm, consumer demand analysis conducted by questionnare, competitive analysis, marketing strategy and financial plan with a calculation of economic efficiency.
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Measurement of the Efficiency of Bed Facilities in the Czech Republic
Hanzo, Ján ; Maaytová, Alena (advisor)
This thesis concentrates on effective providing of hospital health services. It tries to capture basic processes of hospital performance, describe persons who are associated with its activities and reveal reasons which can stand behind different efficiency and effectiveness of hospitals. The first part involves information on bed facilities, specifies efficiency and related terms. It includes an analysis of the utility functions of individual participants on the hospital services market and discusses an influence of different payment systems on the efficiency. The second part is focused on a practical demonstration of the measurement of the efficiency in the Czech hospitals.
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