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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.01 seconds. 
Promotion as part of management to ensure sustainable development of cities on the example of the capital city of Prague
 Klimek, Lukáš ; Šulcová, Irena (advisor) ; Tyslová, Irena (referee)
Promotion of a cultural area in the capital city of Prague is related to sustainable urban development in the cultural field. Promotion and development of the city is closely connected with the promotion and development of culture in a given location and this symbiosis is almost indispensable. The use of advertising media to evaluate investment in cultural values is another important element to achieve the development of culture in society and create interest in it. This work deals with the promotion in the cultural field that is why it is so important to define the concepts related to the issue of promotion and sustainable development in the cultural field in the theoretical part of the work. On the concrete cases of selected cultural institutions and promotional strategies of the City Gallery Prague and National Museum in the practical part the influence of promotion and representation on the success of institutions and their contribution of the city is show and approached. At the end there is a comparison of findings from the theoretical part with the results of my own survey.
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Comparative analysis of gallery subjects management
 Ascherlová, Anita ; Hrůzová, Helena (advisor) ; Žurav, Pavel (referee)
Bachelor's Thesis deals with the comparative analysis of gallery subjects management. Specifically Galerie Rudolfinum and Galerie Peron in Prague are concerned. Under the terms of these subjects comparison, both SWOT and PESTL analyses were carried out and Porter's five competitive forces model was applied. On the basis of these analyses output and characteristic features of the mentioned subjects, comparison of both galleries management is carried out. The principal objective is to find out both common and different features in the given cultural institutions management. The theoretical part descends from general knowledge of management, managerial work and verges into chapter called cultural institutions management, which concludes definitions of cultural institution, gallery and sketches the relationship between institutor and manager. The area of funding and economic and legal types of galleries in the Czech Republic form an integral part of the work.
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National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
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