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Accounting of congress trade services
BASHCHEVAN, Yuliya
Congress tourism represents one of the most dynamically evolving areas of the travel industry. Over the course of several years the Czech Republic has become a very important congress destination not only in Europe but on a wordwide basis. Some of the positive aspects of the Czech Republic as a congress destination are its attractiveness as a tourist destination, its well-developed infrastructure, its perfect position in Europe (the heartbeat of Europe) and the security of the Central European region. All this means that the Czech Rebublic has all the presumptions to become a major congress destination. The target of this work is to refer to the particular business of the tourist trade and to analyse the accounting of a given corporation. The theoretical part of the work is given to the specific topics of the accounnting. It is clear that accounting is a very wide field so for this work was chosen the most interesting aspects of the subject. The practical part is focused on accounting and taxes methods that Congress Center XY uses to provide the veritable information about its economic situation. These methods were demonstrated on the basis of practical cases that turned up through the year 2009.
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Accounting of tourist trade services
BASHCHEVAN, Yuliya
Congress tourism represents one of the most dynamically evolving areas of the travel industry. Over the course of several years the Czech Republic has become a very important congress destination not only in Europe but on a wordwide basis. Some of the positive aspects of the Czech Republic as a congress destination are its attractiveness as a tourist destination, its well-developed infrastructure, its perfect position in Europe (the heartbeat of Europe) and the security of the Central European region. All this means that the Czech Rebublic has all the presumptions to become a major congress destination. The target of the bachelor´s work is to refer to the particular business of the tourist trade and to analyse the accounting of a given corporation. The theoretical part of the work is given to the specific topics of the accounnting. It is clear that accounting is a very wide field so for this work was chosen the most interesting aspects of the subject. The practical part is focused on accounting methods that Congress Center XY uses to provide the veritable information about its economic situation. These methods were demonstrated on the basis of practical cases that turned up through the year 2006.
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Communication strategy of Guarant International Ltd.
Višňovská, Lenka ; Halík, Jaroslav (advisor) ; Fábry, Peter (referee)
The thesis deals with the marketing communication of the selected company. The theoretical part follows the theoretical perspective on marketing communication and particularly marketing of services. The third chapter analyzes a specific company, its activity and market position. The fourth chapter is devoted to communication strategy and communication tools of the company. The last chapter evaluates the tools and gives suggestions to improve communication.
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Evaluation of the Presidency of the Czech Rebublic in the European Union and Its Impacts on Tourism
Braverman, Tomáš ; Petrů, Zdenka (advisor) ; Houška, Petr (referee)
The diploma thesis deals with the presidency of the Czech Republic in the European Union which was in progress during the first half of 2009. Two main goals of the thesis were, first, to describe the presidency in context of congress tourism and, second, to analyze the impacts of the presidency on tourism in the Czech Republic. In the thesis there is described the mechanism of the organization of the presidency in detail, i.e. how were organized the conferences and congresses of the EU taking place in the Czech Republic during the presidency. Then, there is an analysis of both short-run and long-run impacts of the presidency on tourism and congress tourism in the Czech Republic. The thesis is theoretically based on characteristics of tourism, congress tourism, Council of the EU and the presidency in the Council.
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Congress Tourism in the Czech Republic
Václavíková, Jana ; Heřmanová, Eva (advisor) ; Tittelbachová, Šárka (referee)
This diploma paper deals with a description and an analysis of the position of the Czech Republic and its regions in the field of the Congress Tourism. The first part of the paper contains a theoretic definition of the Congress Tourism. The another part devotes itself to the position of the Congress Tourism in the world and there are international organizations operating in the area of the Congress Tourism mentioned, and also a comparison of individual countries, or more precisely cities, by the medium of international statistics presented. Furthermore, there is a position of the Czech Republic as a whole described, most important organizations specified and a position of the regions based on the data of the Czech Statistical Office outlined. The last part of the diploma paper contains a description of the conditions for the Congress Tourism of the individual regions of the Czech Republic. At the conclusion, there are knowledges from the previous parts summarized.
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