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Analysis of the agricultural land market
HORNYCHOVÁ, Šárka
The aim of the diploma thesis is to evaluate the real estate market in the segment of agricultural land. This work evaluates the general characteristics of this segment, but also the factors that influence the price of agricultural land. The thesis results are graphic, map and tabular outputs showing the various factors that affect the price of agricultural soil and analysis of these data.
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Marketing plan for establishing a new café
Leová, Thi Huyen Trang ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
The main goal of this bachelor thesis is to create a marketing plan for establishing a new café that will be located in Vršovice in Prague 10. The thesis is divided into 2 parts, theory and practice. The practice part includes processed analysis of the market such as analysis of the environment, market potential, location, services and market positioning. These analyses come from secondary data and primary data gathered through surveys. Based on these analyses, a proposal for marketing strategy is created. The outcome of this work is a comprehensive marketing plan that is a usable foundation for a positive decision in a business activity.
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The variance of the price offer of building land in suburbs of České Budějovice
FRANCLOVÁ, Pavlína
The topic of my thesis is the variance of the price offer of building land in suburbs of České Budějovice. The aim is the analysis of the building plots prices in municipalities in the České Budějovice surrounding area depending on their availability of transport and civic amenities. This bachelor thesis consists of two parts. In the first, theoretical part are explained the concepts related to the valuation of the building lands. The second, practical part deals with the analysis of land prices, availability of transport and civic amenities of the selected municipalities. In the final part of the work is evaluated link between these effects and the price of land.
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Analysis of competition in the regional toy market
Červenková, Lenka ; Vávra, Oldřich (advisor) ; Pešek, Ondřej (referee)
My thesis deals with analysis of competition in the local toy-market concretely with analysis of two comparable toyshops situated in shopping-centers in central Prague. Preliminary I present and define key terms that are essential at comparison of competition ability (competition, competitive advantage, toy market, customer and his specifics). To make my own research I elected standards that significantly influence customer satisfaction while shopping and determine possible future shopping, and created questionnaire. During valuation I commented point gains, looked for strengths and weeknesses and designed possible improvements. Total score were used to compare competitive ability of both the firms. My thesis is not only instruction manual for surveyed shops and determination of their competitive ability. It could be used as a general guide to increase competitive ability of other firms or as a starting point for further consecutive thesis and researches.
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