Home > Search Results: keywords:"Trade fair"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.01 seconds. 
Exhibitions and trade fairs from the small and medium enterprises'point of view
 Domorádová, Lucie ; Hartman, Ladislav (advisor) ; Hedbávný, Miroslav (referee)
Nowdays the exhibition business and whole economics are attacked by the impacts of world-wide crisis. The organizers of exhibitions and trade fairs are afraid of massive decrease in exhibitors interest info taking part at these shows. Is it really important to realize that these shows offer a quality presentation of wide assortment and companies from current branch at one place and at the same time. This fact cause that exhibitions or trade fairs are often more effective than any grandiose marketing campaign.
Detailed record
Analysis of Marketing Mix Tools in RAMA Bohemia, a.s.
 Kasperová, Andrea ; Kozlová, Taťána (advisor) ; Lusk, Matúš (referee)
The objective of this bachelor thesis is to characterise the essence of the notion of marketing mix with the help of known techniques. In the practical part of the work the author will focus on the particular company, RAMA BOHEMIA, a. s., to analyse applications of the individual instruments of the marketing mix in the company, to assess their functioning and to propose potential measures in the case of a found drawback.
Detailed record

National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English