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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.01 seconds. 
Analysis of marketing communication of recreational resorts Tuxertal and Špindlerův Mlýn (comparison)
 Kotva, Martin ; Bártová, Hilda (advisor) ; Vávra, Oldřich (referee)
The bachelor thesis has got the objective to map the status of today's marketing communication in the mountain resorts Tuxertal and Špindlerův mlýn, to compare the quality and means of marketing communication of both areas, to draw corresponding conclusions and to make relevant recommendations. The research has been conducted by assembling promotional materials, interviewing competent persons and by analyzing the collected information. The analysis has resulted in characteristics of the communication strategies of both resorts. In the comparison Tuxertal has fared better, nevertheless the difference is not too big. The mentioned comparison has shown strengths and weaknesses in marketing communication of both resorts.
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Sociální a ekonomická analýza rozvoje města Špindlerova Mlýna
 Kroftová, Tereza ; Heřmanová, Eva (advisor) ; Jetmar, Marek (referee)
The socioeconomic analysis is dedicated to present period. Main point of development is tourist trade, which is supported by cross-border project plans. I evaluate plans, which are dedicated to improve infrastructure. I am concern with the question of financing and the European funds utilization. My other part of the thesis is concentre to cooperation between five Czech municipalities and five Polish municipalities. Their aim is to create "Krkonoše tourist corridor". I also process the information from Questionnaire of inhabitant's satisfaction. My thesis evaluates investment from 2008 and strategic development plan 2007-2010. This strategic plan is dedicated mainly to improve civic amenities, infrastructure development and the new ground plan elaboration. The last part of my work mentions the problems of new highland resort build-up. This plan exceeds the section line of protected territory and it also interferes National park.
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National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
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