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National Repository of Grey Literature 13 records found  previous11 - 13  jump to record: Search took 0.01 seconds. 
Agroturistické využití rodinné ekofarmy Bradových v Nové Cerekvi
 Bradová, Hana
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Local and regional press in Pelhřimov area and its importance for regional marketing communication
 LISÁ, Kateřina
Bachelor thesis ?Local and regional press in Pelhřimov area and its importance for regional marketing communication? is dealing with local and regional periodical press published in Pelhřimov region. Thesis focuses on a local press in Pelhřimov, Počátky and Humpolec and at the same time on selected printed materials issued by town information centers. The aim of this thesis is; on the basis of content analysis ; to evaluate the importance of local and regional press for regional marketing communication and find out how local municipal authorities communicate with their citizens. Main part of the thesis includes characterization of currently published press in Pelhřimov region followed by its content analysis. This analysis is aimed at themes related to culture, sport, employment and places of interest that form the main part of the town or region presentation. The thesis was written on the basis of available relevant bibliography, with the help of documents from the state Regional Archives in Pelhřimov and marketing materials supplied by information centers.
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Research of products TIC (tourist information centre) in Pelhřimov in sequence of event marketing
 KOSOVÁ, Martina
The TIC has only one product, which is relevant to event marketing. So the work was aimed at products of {\clqq}Dobrý den`` agency, especially at International festival {\clqq}Pelhřimov - the town of records`` and at Museum of records and rarities. In this work was also projected the resolution how to achieve increases of tourists, which would come to Pelhřimov and neighbourhood with a view to other activities than the International festival is. In the conclusion of the work were compiled results of questionary.
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