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An analysis of expression- and content-oriented passages of the Torah: Texts of the Torah in the semiotic perspective of Charles S. Peirce, Yuri Lotman and Umberto Eco
Jezný, Samuel ; Sláma, Petr (advisor) ; Rückl, Jan (referee)
An analysis of expression- and content-oriented passages of the Torah: Texts of the Torah in the semiotic perspective of Charles S. Peirce, Yuri Lotman and Umberto Eco The aim of the presented thesis is to introduce the basic semiotic concepts of Charles Sanders Peirce, Yuri M. Lotman and Umberto Eco. These ideas should be beneficial for the interpretation of the Bible in the Czech republic and Slovakia: particularly in the Old Testament area. The thesis also proposes a new classification of the Torah's texts, and so identify, which functions could be subserved by the particular text. Finally, we intend to draft a new, slightly different model of exegesis, which could help us find new interesting interpretations of the Old Testament texts. Powered by TCPDF (www.tcpdf.org)
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MMS aneb Sémiotický potenciál obrazové výpovědi
Janda, Filip ; Šoltys, Otakar (advisor) ; Karľa, Michal (referee)
In the first chapter we will have a look at the transformation and evolution of a photo-camera which on its way to become a medium ofcommunication came a long way from cumbersome glass-plate machinery to the current ubiquitous day-to-day personal digital companion. In the second chapter we will explore the effects of digitisation on the theoretical notion of photography and its position in the present context. Next we will touch on the movement of pragmatism (primarily those versions ofCharles Sanders Peirce and William James) that will allow us to regard our matter as a more holistic interactive problem than dissected pieces of a puzzle; and we will also recapitulate parts of Peirce's theory of signs that are relevant to our cause. The fourth chapter is about the ability of symbolic reasoning - a feature so unique in the world that it is only found in humans and whose principles are very close to the thought-sign system that Peirce devised. In the fifth and last chapter we will see how all that connects to the photographs themselves when they are used in the current digital intention-laden semiotic manner. I
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Semiotic analysis of chosen audio-visual commercials on children's product's
Paulová, Šárka ; Marcelli, Miroslav (advisor) ; Kladný, Tomáš (referee)
ABSTRAKT-aj The aim of thesis is semiotic analysis of chosen audio-visual commercials of children's products. The thesis will contain introduction, ending, theoretic part and empiric part. I introduce semiotics and its classification like subject of science in theoretic part, explain concept of sign, semiosis and conception of sign by three representative of semiotics-Ferdinand de Saussure, Charles S. Peirce and Roland Barthes. Next I will focus on commercial. I will describe commercial discours, communication and marketing mix and classification of commercials. I'll introduce television as medium of commercial and come to the psychology of commercial where I will apply of methods gaining attention of consumers. Next I will apply children's consumer, children's marketing, children's and television commercial, how perception of television commercial influences children of different age, how to eliminate influence of commerical to children and in the end regulation of commercial. In empiric part I will do semiotic analysis of chosen audio-visual commercials of children's products. I introduce method of research and I will make efforts to confirm hypothesis, that commercials use as method gaining attention of children's primarily emotions, but when it is commercial of children 's product aim at adults...
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Persuasion and Signs: Semiotics and Rhetoric as Complementary Disciplines
Švantner, Martin ; Marcelli, Miroslav (advisor) ; Višňovský, Emil (referee) ; Šíp, Radim (referee)
Persuasion and Signs: Semiotics and Rhetoric as Complementary Disciplines The hypothesis we consider in this dissertation is that of complementarity of semiotics and rhetorics, both in symstematical and historical context. The first part deals with the late modern interpretation of the history of rhetorics, sophistry and sophistical rhetoric (showing why i tis necessary to discriminate between these terms). This is illustrated by the discussion about pragmatics and interpretation of ancient rhetoric in the anglo-saxon philosophy of the late 20th century. Topic of persuasion is considered as the main point of investigation for its being common both to rhetoric and semiotics. This is elaborated in the second part of thesis, which concentrates on the analysis of Ch. S. Peirce's late work, especially his classification of signs, semiotics as pure rhetoric, with emphasis on his concept of pragmatism. The pragmatism is the point where semiotics and rhetoric coincide. In the conclusion it is find out, that semiotics and rhetoric are complementary disciplines, at least for their specific account of the notion of sign and persuasion. Keywords Rhetoric, rhetoric, semiotics, semeiotic, sophistry, Lyotard, Vitanza, Nietzsche, Peirce, Deleuze.
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The problem of authenticity of photograph: testimony evidence and historical consciousness
Černý, Vladimír ; Fišerová, Michaela (advisor) ; Borecký, Felix (referee)
The thesis points to the negative phenomenon of Holocaust denial, objective viewpoint of testimony, authenticity of photograph and background of historical consciousness in the context of postmodern situation. If we wanted to use objective testimony of photograph as a valid argument against Holocaust denial, we would have to declare the authenticity of photograph is invalid. The options of its manipulation, both content and meaning, are examined through semiotics of Peirce, mainly through trichotomy icon, index and symbol. In today's pluralistic time, the historical consciousness is proposed as a possible starting point of examination of historical sources, including photograph. Key words Photograph, authenticity, manipulation, Peirce, historical consciousness, Holocaust.
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Music As A Sign
JAROLÍMOVÁ, Jana
The thesis is interested in the problem of musical sign. In which ways can we speak about musical sign and which elements of musical material can become signs? These are the basic questions which we are interested in. This thesis is divided into three parts. The first part attends to the common theory of sign. The historical survey with the main ideas of philosophers and thinkers will be helpful to find out basic terms and problems of semiotics. In the second part of thesis we look at the historical reflection of musical sign in order to find out in which way it was treated with music and musical sign in each historical period of European music. In the third part we focus on musical semiotics, but we will consider some problems of musical aesthetics and musical psychology, too. In the end we make recapitulation of answers to the aforesaid questions.
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Symbol and his role in human and artificial cogitation
Bečev, Ondřej ; Bruckner, Tomáš (advisor) ; Sigmund, Tomáš (referee)
The paper deals with a topic of symbols, and their role in process of thinking both of humans and artificial systems. Main objectives are: looking into problems of symbols and symbolizing, role of symbols in perception, and relationship between language, symbols, signs and artificial (formal) inference. Gains of this work is a complex survey to the semiotics and symbols, examination of perception, and defining of some basic problems in the topic of perception. In it's first chapter, there are an detailed comparison and examination of existing semiotics' theories, and theories of symbols commonly. Second chapter is devoted to the subject of perception, and possible role of symbols in this process. Third (and last) chapter deals with question of thinking, especially that of artificial systems, compared to human.
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