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SEO analysis of the selected site
Hošták, Miroslav ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
The bachelor thesis is dealing with problematic of website optimization for search engines. The result of the thesis is a creation of a control list that includes SEO factors that would be possible to use for controlling optimization of a smaller websites that are utilised for presentation purposes of tradesmen and small enterprises or alternatively, proceed accordingly to that when optimizing. Thesis is divided into theoretical and practical part, theoretical part includes first to third chapters and practical fourth and fifth. First chapter is dealing with SEO characteristics based on multiple opinion routings, describes division of SEO techniques into ethical and unethical, comments overall significance and addition of SEO, deals with its history and describes its relationship with online marketing. Second chapter is focused on present state of SEO, deals with relevant trends of website development and describes their mutual influence with algorithms of search engines, mostly Google search engine and sketches a prognosis of future direction of SEO. Third chapter adds information about web searching, specifically discusses characteristics and division of various types of search engines, describes what factors influences indexing ability of web sites and focuses in detail on Google search engine, characterises it and explains its underlying principles. First chapter of practical part of the thesis -- fourth, directly deals with creation of controlling list that serves for SEO optimisation of web sites. Describes reasons and a mode, by which was this list compelled and explains and advocates enlistment of its specific parts -- SEO factors. Further on, deals with division, quality and weights of specific factors. Fifth chapter deals with practical application of a control list on a specific example of a selected web site. Includes a description of a selected web site and results of an analysis conducted on it. Explains inclusion of selected SEO factors into a revitalisation of a web site and rates their success. Conclusion of work is related to assessment of overall value addition of a control list, of which significance and effectivity is supported by included practical findings.
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Searching in Internet
KŘEMEN, Lukáš
This work includes issues of creating one{\crq}s own crawler as well as question of writing web pages in a way for the crawler to easier separate words from these pages. In then focuses on describing the Internet as a graph, indexing and characterizing robots such as Google or Seznam.
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Indexing and searching XML documents with Lucene
Beránek, Lukáš ; Kliegr, Tomáš (advisor) ; Pinkas, Otakar (referee)
The creation of analytical report is a process in which we try to obtain and preserve the results of data mining tasks for further usage. Next step after the creation is to transform them into user friendly and accessible way that can be easily access for example as an online HTML document in the SEWEBAR project. The increasing number of resulting documents is the main reason of the need to possess means to search on structured date like XML documents that correspond with the PMML standard in which the reports are currently being saved. The main goal will be in stating available means for indexing and full text searching of XML documents targeted upon searching association rules that can be found in output documents produced by programs LISp-Miner or Ferda. After the initial analysis and assessment of the current state an extension for CMS Joomla! will be created in order to satisfy the need for indexing and searching indexed data. As source files for created Jucene extension we use analytic reports saved in the database of the Joomla content management system stored in PMML format. Stored PMML document will be simplified, optimized and transformed by means of an XSL transformation for better indexing possibilities in requested structure and with maintaining logical order of the document data mining task. Transformed document will then be inserted into the Zend Lucene document index. To achieve this in PHP environment the DOMDocument library will be used. Created workflow will supply user interface for work with indexed rules. Also it will provide the users with means for searching association rules based on user specified queries which can be processed by Zend Search Lucene framework. When rules that correspond to the user query are found the system will score the results and display them to the user. One of the goals is not only to create the Jucene component but also to give its users step-by-step guidance either they are the site administrators or ordinary visitors.
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Essential tools for developing web applications
Ševčík, Petr ; Pinkas, Otakar (advisor) ; Chudán, David (referee)
This bachelor thesis is devoted to problems of creating web applications using XML files for data storing. The main mission of thesis is to demonstrate XML language usage in these applications and to introduce a reader with another important languages for development of these applications. This thesis is trying to offer a complex view of this problem. Because success of application largely relies on the fact how easily the applacation can be found by potential users of the web, the thesis describes how can be web sites indexed by search engines. There are two main parts of this bachelor thesis: teoretical and practical. The first chapter describes HTML language with accent on his features that can be used for cooperation with web applications. The second chapter is devoted to XML markup language. Third chapter is about Dublin Core metadata standard which can be used with web applications to ease searching of electronical sources. The fourth chapter describes indexing of web pages by search engines and the following fifth chapter describes advanced searching with search engine Google, that can be used for detection if search engine optimization was successfull and if web page is findable. The sixth chapter dedicated to practical part of this thesis. This part describes developed web application programmed in PHP language. This application works with XML file via DOM and SimpleXML interfaces. Interfaces are compared to each other. This chapter also offer some guides describing how to implement some usefull functions in web application.
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Problems of information search on the Internet
Janů, Tomáš ; Sklenák, Vilém (advisor) ; Šubrta, Václav (referee)
This thesis adverts to the inadequacies and impediments which can be met by an ordinary user of the internet when searching for information. The process of searching itself represents an interaction between the request given by a user and the result displayed by a search engine. The result might be in a form of URL address of a concrete web page, picture, product, location etc. Some of the problems, which are described in detail in the thesis, are for example relevance and freshness of the search result, separation of global and local result, spam in the results or problems connected to the searching in the online maps. There is an emphasis on the local market, respectively on the Czech user, in the thesis. Furthermore, it focuses on the freshness of all data and on a practical sample in a picture form. The important data and statistics are recorded in the well-arranged tables and graphs. Among others, many interesting information and observations can be found in the thesis. These information and observations are marked with the blue arrow (->).
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