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Importance of the project of european capital cities of culture for development of tourism
Škardová, Alžběta ; Jarolímková, Liběna (advisor) ; Voříšková, Barbora (referee)
This work focuses on project of European capital of culture as a potential factor for supporting development of tourism. The first part examines the cultural events and festivals which represents innovation in the cultural tourism product, and evaluates their benefits. These benefits are visible in different areas of development which proves multiplier effect of those events. Potential impacts are described primarily in the field of tourism, further then in economic, social, cultural and marketing fields. This thesis also introduces history and functioning of the project, with reference to changes in the rules in recent years, which were designed to strengthen its role as a catalyst for local development. Practical, research part of the thesis assesses the feasibility of achieving these potential benefits in the tourism sector, based on the final reports from cities and external agencies to the European Commission. This part works with statistics on attendance changes of the host cities during the cultural year and after and thus deals also with the question whether the project can help promote tourism in the long term. The conclusion determines the conditions under which it is possible to realize the potential benefits of event.
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Socio-economical impact of European Capital of Culture on regional development
Vostrovská, Pavla ; Macháček, Jaroslav (advisor) ; Tyslová, Irena (referee)
This diploma thesis studies culture as a potential factor of a town development. The effects of the culture and its action of a town development are described on illustration of impacts of the project European Capital of Culture. There is foreshadowed how this project affects an economic situation, as is employment, various economic indicators, a town budget or possibilities of a draw from external financing arrangements. Last but not least there are mentioned effects which the culture has in a sphere of social areas, a competitive advantage, or a landscape planning.
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