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Věrnostní programy v oblasti prodeje vína
Lakomá, Martina
This diploma thesis presents creation and implementation integrated loyalty program suitable for system of small and medium enterprises that sell wine in Czech market. Overview of the issues related CRM, customer loyalty, customer value and especially customer loyalty programs is mentioned in the first part this thesis. The second part includes analysis of the situation of loyalty programs in sell of wine in South Moravia region, analysis of requirements retailers and customers for this loyalty programs, quantification of customer value, quantification of loyalty factors and creation and implementation integrated loyalty program. The work also includes economic quantification of the whole project.
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Integration of persons with disability
BIENERTOVÁ, Jitka
Persons with disabilities reproduce in the Czech Republic on the basis of reasonable estimates, a significant group of citizens (10% of population, of which 0.6% are persons with visual disabilities. Integration is a long/two-way process, playing an important role in many dimensions of human life. When it is necessary to take into account the individuality of each person, trying to understand the rules and are paying them to the behavior, it is important mutual communication skills and awareness of the presence of barriers to integration. In the Czech Republic the whole care for people with disabilities falls into a comprehensive rehabilitation. Over the last 20 years in the Czech Republic focused public attention (state bodies and institutions) to improve the living conditions of persons with disabilities. Attitude State and public authorities, to regulate these individuals significantly, the National plans establishing the most important tasks and measures for different sectors of government. Despite these measures, however, figure in activities of daily living for persons with disabilities discriminatory pressures are particularly evident in the long-term disregard or ignorance of basic and fundamental differences that define this group of person. V currently in the Czech Republic is still missing law on comprehensive rehabilitation. The aim of this paper is to describe the integration factors / barriers / point of view, which people with disabilities, respectively, visual impairment comes in your life / integration process, to mutual acceleration options which can use in the integration process. The main goal of this work is to describe the specifics of the integration of persons with visual disabilities, their personal view on integration / inclusion. The research was conducted in two regional branches Sons of Chomutov in the Czech Republic - SIA and Most. The sample included individuals with visual disabilities of working age (18-65 years). Data collection was conducted from 1st 4th 2012 to 2014. Based on responses to the research questions defined the strategy of qualitative research in the form of so-called case studies - the study of social groups (persons with visual disability).
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THE POSSIBILITIES OF EMPLOYING OF PEOPLE WITH DISABILITIES IN PISEK.
NECHVÁTALOVÁ, Daniela
The employment is for all the people certain degree of integration into society. It is existential security, certain degree of independence, personal development, social contact and responsibility for them. Therefore even for one with disability it is important to have a possibility to integrate into the working process and to find the job at labour market. Whereas the last explorations show that the Czech Republic has more than one million people with disability, it is needed to deal with issue of their job. The target of the task was to find out which possibilities the people with disability have at labour market in Písek town and to find the answer for research question if they have the interest for this job. The research specimen was formed from five people with mental disability and five people with disability who already have the experience on labour market. The theoretical part is focused on the explanation of some key concepts in this sphere and closer acquaintance with the issue of disabled people employing including legislative of the Czech Republic. It also closer the organisations which deal with employing of disabled people in Písek town. For the investigation it was used qualitative research strategy, method of interrogation data acquisition with the interview technique according to my instruction. The data was processed through interview content analysis. The results showed the disabled people have interest to work. The different reasons head them for this. The reasons are finance, contact with the people and to short long time. The preferences of these reasons are different for the people with mental disable and for the people with disability. As a reason of job hunting for the people with mental disable who are not loaded existential concern is mostly to short long time. On the contrary the most common reason which was stated is finance for the people with disability. The result of the survey is finding that the people with mental disability have mostly only one chance to find the job on protected labour market, whilst the use probability on free and protected labour market is balanced for disabled people. The research results confirmed that the education is one of important assumption to get the job. The people with mental disability are disadvantaged beside disabled people in this regard. Their given layout mostly disallows them to enhance skills and their chance to get the job is lower. During the job finding the disabled people encounter on various complications. The complications relate to kind of their disability, education, insufficient know-how from disabled people and from potential employer and also from still persistent prejudices in relation to disabled people. There are still bigger the possibilities to get the job for disabled people. Due to these persistent circumstances of Labour office and non-profit organisations there are the possibilities to get the job for disabled people constantly higher. The conclusion of the task stated that it is not possible to regard the disabled people as a one homogeneous group. It is necessary to differentiate kind and deep of disability and also individual ability of each person. The problem during the getting work for the disabled people is insufficient know-how about their rights and also low employment awareness about the advantage and disadvantage of disabled people employing.
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SOCIAL ASPECTS OF FAMILLIES WITH CHILDREN WITH CEREBRAL PALSY
PECLOVÁ, Eva
The issue of families with diagnosis of cerebral palsy and their effects on social conditions, coping with maintaining the existing standard life quality of families and their children with this diagnosis with the assistance of the state and other non-governmental organizations, associations and other institutions has become a central issue of this thesis. While it is in the present period attached to great importance to this issue, a lot of things to improve the state including social support, but still this is not care at such a level as would be required. Reserve are mainly in cooperation government, school and primary school and family information's about possibilities, which can use to provide them.
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Animal assisted activities use in the development of preschool children in the kindergarten
PEKHARTOVÁ, Petra
Bachelor work deals with possibilities of using canistherapy in kindergarten. Bachelor work is divided to two parts. Theoretical part defines terms as animal assisted therapy/activities, canistherapy and gives us overview about child evolution in pre-school age. Children with special educated needs are integrated in kindergartens much more often in time being and canistherapy could be convenient bridge between healthy children and children, who need special educated necessaries. Never less canistherapy has also general positive effects itself. Just the praxis will expose us, if parents and teachers will support this new intervention of therapy with animals.
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Homelessness - solving of the phenomenon in the context of residential services
ŠPERLOVÁ, Markéta
Homeless people create a specific subculture in our society. It's a matter of a negative phenomenon of which the society has a poor opinion coming often from a lack of information. There is a lot of ways helping to find solutions to this problem, in these days. First of all, in this bachelor's work, the terms of the subject are clarified, as well as the history and the general characteristics of homelessness. This work contains the current legislation and some chosen statistics indicators. It proposes possible solutions of homelessness in the Czech Republic, especially in the capital. Projects, conceptions and plans are mentioned as well as the systems of helping focusing on integration, independence and residential services. A list of some active organizations involved in helping this problem is included. The conclusion of the theoretical part is dedicated to the Salvation Army. After the theory comes the practical part. The branch of the Salvation Army named Centre of Social Services of Bohuslav Bures is presented here. It is the place, where my practical quest was done. The purpose of this quest was to figure out if the social and residential services of the Centre of Social Services of Bohuslav Bures are sufficient to allow their adepts to integrate completely to the ordinary society. The information is provided from the users of the asylum themselves. The investigation covers up the services of the centre that should respond to the real needs of its users. The chosen situations of particular people from my quest were considered from an angle of a larger scale of time. Questions were based on the indicators of the past, the present and the future. In order to get information I chose the method of qualified approach and the study of particular cases. A partly structured dialogue was the main technique in which seven clients engaged. We first defined the problem to deal with. It was the effectiveness and the influence of provided services in the asylum. Then we specified the main question and other partial questions of the inquiry. Obtained data was noted, analysed and interpreted in order to provide an answer to the questions of the inquiry. The practical part carries a record of a dialogue with one of the social workers of the Salvation Army Centre of Social Services of Bohuslav Bures provided for my quest as a part of it. The quest showed the asylum thanks to the extent of its services enables homeless people to integrate back into our society. Some other recommendations were stated. The goal of the quest was achieved.
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Integration of the child with serious dysphasia and dysarthria in the first grade of the common primary school
MAREŠOVÁ, Jiřina
This thesis deals with the issue of developmental dysphasia and dysarthria, their causes and manifestations, and the integration of children with this disadvantage into the first grade of common elementary school. It describes single language levels both in theoretical and in practical ways. It focuses on finding the level of motorics in a particular pupil at the beginning and at the end of a school year. It compares his/her reception by other children in the class and explores his/her position in the group of schoolmates. The thesis also surveys parents' opinion on the integration of a pupil with special needs.
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The integration of foreign pupils into the education system of the Czech Republic
MOJŽÍŠ, Milan
The bachelor thesis deals with the process of integration of pupils of Vietnamese and Ukranian nationalities into the Czech educational system. It describes its legislative regulations, specifies the terminology related to integration and it also outlines the cultural diversity of Ukranian and Vietnamese nationalities. The practical part deals with the integration process of foreign pupils at selected primary school with the use of case studies.
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Integration of handicapped child in a nursery school - multiple case study
ADAMCOVÁ, Jaroslava
This thesis deals with the integration of children with disabilities in kindergarten. This is a case study with a child with severe mental retardation, a child with kvadruparetic form of cerebral palsy with epilepsy, as a child with atypical autism and mild mental retardation. The theoretical part includes chapters dedicated to the integration of kindergarten and individual educational plan. The practical part describes the methods used in qualitative research and findings presented results.
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