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Podnikatelský plán maloobchodu - Zlatnictví
Řeháček, Petr ; Krause, Josef (advisor) ; Ilievová, Vladimíra (referee)
The goal of this work is to find the conditions and responsibilities important for start and expansion business in the Czech Republic, especially to get and organize business plan merge including its feasibility. I think about retail with gold and silver jewelry, ground glasses, watches and porcelain. This business activity falls under buying and selling goods and services. To achieve goals of this work I'll seperate it on two parts - theoretical and practical. In first part I'll putt my mind generally on the characteristics of business and business plan. Also I'll write something about choosing of corporate form, options how to finance the business plan, about organisation providing various services to the other firms and also something about gold history and Assay office. In practical part I'll focus on doing concrete business plan. I'll analyze market environment to found new potencial clients, their needs and buying decision, potencial risks, competition, their weaknesses and threats, and try to using it against them.
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