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Ekonomické aspekty výroby vína
Čapková, Michaela
The diploma thesis is focused on the economic analysis of the financial situation of the company VINSELEKT MICHLOVSKÝ a.s., the wine maker in the wine production industry. The thesis explains the issue of financial analysis and examines the current situation on the domestic market within the commodity vertical of wine. During the elaboration of the practical part the methodical approaches focused on the economic evaluation of the selected company were used and subsequently applied for a comparison with other enterprises. These findings were also used to include the analyzed enterprise in the commodity vertical and to assess whether its development corresponds to the development of the Czech Republic market with this commodity.
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Návrh strategie vinařství Velkopavlovické podoblasti
Rosenbreierová, Monika
The aim of a diploma thesis is a proposal strategy of Velké Pavlovice wine subregion. PESTE analysis is used for analysing a macro environment. Micro environment is judged by primary characteristics of a sector and five forces analysis. Moreover, the analysis of attractiveness of the wine sector in Velké Pavlovice subregion is performed. The internal analysis is described by value chain and financial analysis. Strategies are designed by SPACE matrix. From nine recommended strategies is chosen the best one - Focus on winery touristic. The chosen strategy is economically evaluated and it is recommended to engage in Moravian Wine Trails project. General validity of the chosen strategy is determined for other wine subjects in Velké Pavlovice subregion.
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