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Neologisms in fashion
Lišková, Michaela
The article deals with new words in dynamic area of fashion. Neologisms are understood here as neologisms in the narrower sense as well as nonce words. There are presented words related to fashion from the three Czech dictionaries of neologisms (1994, 1998, 2004). Expressions from the open e-dictionary Čeština 2.0 and our own excerpts are added. New inventive expressions are proof of the full-blooded life of the national language and proof of the language creativity of the bearers of the language, and thus become a useful document on the culture of the period. The current Czech dictionary of neologisms is substantially missing.
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Language management on social networks: Language as a topic being discussed and as an index of the author’s social identity
Mrázková, Kamila
The paper deals with various language management types on Czech social media, namely on Twitter and Facebook. Having provided an overview of some common types of language management activities on the Czech internet, such as the activities of the so called “grammar Nazis”, the author focuses on a special type of language management, which includes writing and interpreting strikingly non-orthographic texts. This type of a playful and humorous management is based on the shared beliefs of the communicants that people of xenophobic, chauvinist etc. attitudes have poor competence in Czech spelling and in the Czech language generally.
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Varieties of Czech in traffic radio programme
Jílková, Lucie
The article deals with the analysis of radio news on traffic and answers on following research question: Which varieties of Czech occur in radio news on traffic? The analysis is based on recordings from the public radio station Český rozhlas Radiožurnál and the private radio station Rádio Impuls (20 recordings from each radio). Traffic news is generally described as a specific kind of a dialogue, namely the dialogue between a reporter and phoning drivers. The phoning drivers used non-standart Czech morfology most often (Common Czech morfology primarily, e.g. kruhovej, Moravian dialect morfology rarely, e.g. vobjíždijó). Only in one case Slovak language appeared. The phoning drivers mixed Standart Czech and non-standard Czech also.
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Laypersons’ language rules and their importance for language cultivation
Mžourková, Hana
In investigating the language attitudes of the laypersons, the particular importance is attached to Folk-linguistics, still less explored field in Czech linguistics. Nonlinguists’comments about linguistic topics also include the codified language rules reflection, a rich source of linguistic and sociolinguistic data. This text brings results of the analysis of laypersons’ language rules that are often present in questions for the Language Consulting Centre of the Department of the Language Cultivation of the Czech Language Institute and shows their importance for the language handbooks-making process.
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Slang is entertaining – and is becoming an effective means of advertising
Hoffmannová, Jana
This paper demonstrates the current permeation of entertainment and the entertainment function into nearly all communicative spheres (cf. infotainment, politainment, edutainment and others) and its role in the intensive mixing of styles. It documents this primarily through specialized slang, which is becoming an attractive means for institutions to advertise to the broader public and is a combination of the entertainment function and the persuasive one. The examples are selected mainly from the publication Slang pražských dopraváků (The Slang of Prague Transport Employees), which serves to promote the city public transportation, and from the Česko-filharmonický a filharmonicko-český slovník (Czech-Philharmonic and Philharmonic-Czech Dictionary), the purpose of which is to promote classical music concerts. The conclusion then contains a brief consideration of how, in recent years, visualization and multimodality (e.g. interesting artistic collages), along with wordplay and language humor, are utilized in the promotion of concerts (the Prague Spring music festival).
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Processing dialect vocabulary in national dictionary
Ireinová, Martina
The Dictionary of Czech Dialects has been processed in the Department of Dialectology of the Czech Language Institute of the CAS since 2011. As the first work of its kind in the Czech area, this dictionary deals with the vocabulary of all dialects of the Czech national language. The dictionary entries (beginning with A–Č) are accessible on the webpage https://sncj.ujc.cas.cz/. The material basis is formed by the Archive of Folk Speech, established in 1952, which contains a rich dialect material. By means of references, the dictionary is interconnected with monolingual dictionaries of Standard Czech, with the Czech Linguistic Atlas, the Dictionary of Moravian and Silesian Anoikonyms, and the Dictionary of Bohemian Anoikonyms.
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