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Website Optimization Proposal for the Organization Based on Google Analytics
Sydorenko, Polina ; Matečná, Mária (oponent) ; Luhan, Jan (vedoucí práce)
The Master's thesis focuses on proposing the configuration of a Google Analytics 4 tool for a digital company in Brno. The thesis is divided into three main parts. The first part explores the theoretical foundations of web analytics and its tools. The second part involves analyzing the current state of the company's website analytics tools configuration and conducting a thorough analysis of the website's performance. Finally, the third part presents a proposed solution derived from the analysis of the current state and company’s requirements the application of theoretical concepts discussed throughout the thesis.

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