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Framing operation Barkhane: Moral rhetoric and symbolism in presidential speeches
Nobili, Arthur ; McDonagh, Ken (vedoucí práce) ; Hynek, Nikola (oponent)
Democratic political leaders often use strategic narratives as a strategy of communication about oversees military operations. It is well- established that politicians use moral frames, symbols and emotional appeals to mobilize public support. This dissertation aimed at understanding the French President Emmanuel Macron's strategy of communication about the oversees military operation Barkhane. Specifically, it analysed whether Macron's communicative strategy employed a moral frame, symbols, and emotional appeals as part of a strategic narrative to mobilize the French public support of Operation Barkhane. To test the hypothesis that Macron used a moral frame, symbols and emotional appeals in his strategic narrative, a discourse analysis of nine of Macron's public speeches about Operation Barkhane was realised. The analysis was divided in three themes: the Just War frame; the symbols hero-protector, coward-villain, victim, and its emotional appeals; and lastly, the overall structure as a strategic narrative. The results show that Emmanuel Macron's strategy of communication about Operation Barkhane employed the Just War frame, symbols, emotional appeals, and his discourses were part of an overall strategic narrative. These results suggest that democratic leaders aim at influencing the public's...
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