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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Franchising as a market entry strategy
 Zohnová, Denisa ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
Main issue of this paper is franchising as a market entry stategy, its history and other relevant information. Second part deals with a spanish franchise company Naturhouse.
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