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National Repository of Grey Literature

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Charakteristika prodeje koncovým zákazníkům s ohledem na národní zvyklosti Egypta Zelenková, Andrea ; Boučková, Jana (advisor) ; Jirák, Jiří (referee) Práce popisuje jednotlivé nástroje marketingového mixu, které jsou běžně užívány tradičními egyptskými obchody. Dále zachycuje rozdíly oproti české prodejní praxi. Předmětem zájmu je zde prodej oděvů a potravin. Jednotlivé kapitoly charakterizují vliv egyptské kultury na prodejní zvyklosti a obchodní jednání. Jde především o přiblížení uznávaných hodnot, náboženství (islám) a společenských pravidel. Detailed record

See also: similar author names
3	ZELENKOVÁ, Adéla
2	ZELENKOVÁ, Aneta
3	Zelenková, Adéla
2	Zelenková, Alena
1	Zelenková, Alžběta
2	Zelenková, Aneta
1	Zelenková, Anežka
4	Zelenková, Anna

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