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National Repository of Grey Literature

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Analysis of Leaders' Program and Design of Motivation Program Zdeňková, Milena ; Pauknerová, Daniela (advisor) ; Chládová, Martina (referee) The thesis deals with a motivation of workers in the non-profit sector who participate in a run of organizations as volunteers. In the theoretical part basic concepts are explained with an emphasis on personality and motivation. Specifics of the non-profit sector and a voluntary question are clarified and in conclusion selected nonprofit organization -- Association of Scouts and Guides of the Czech Republic is presented. The practical part is an empirical research. In its framework, results of a survey are evaluated, validity of the defined hypotheses is tested and a motivation program is proposed with the aim of workers'satisfaction and motivation increase. Detailed record

Vyhodnocení vybraných produktů marketingovým, inovačním a univerzálním pojetím hodnoty pro zákazníka Zdeňková, Milena ; Vlček, Radim (advisor) V práci jsou srovnávány velikosti hodnoty pro zákazníka, kterou by zákazník získal zakoupením jednoho ze dvou produktů "lyžařská bunda". Hodnocení vybraných produktů bylo provedeno marketingovým, inovačním a univerzálním pojetím hodnoty pro zákazníka. V práci je diskutována vhodnost užití a vypovídací schopnost jednotlivých pojetí hodnoty pro zákazníka a vybrána nejlepší varianta. Detailed record

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2	Zdeňková, Michaela

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