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Design of a Holiday Package with the Intention on Sport and Dance
Zapletalová, Aneta ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
The bachelor thesis reacts on characteristics of contemporary time. We are surrounded by modern technology, our lifestyle is hectic and we are put under high pressure by school, our employee or our surroundings. Being well rested and relaxed is important in such a physical exertion. Even though a lot of Czechs are overweight and work at sedentary job, they prefer to spend their free time actively and sports holidays have increased in popularity. The goal of the bachelor thesis is to design a holiday package that focuses on dance and sports lessons, excursions included. The theoretical part introduces problems of domestic tourism, then deals with problems of creating holiday packages and analyses the field of sport and dance. The end of the theoretical part occupies of market segmentation that is necessary for creating and selling the product. The practical part consists of two chapters. The first one evaluates the results of the research using graphs. The acquired results serve as a basis for the next chapter, which deals with the design of the holiday itself considering wishes and needs of the respondents. The participants of the survey could express their preferences concerning sports and dance lessons and also tourist attractions. The survey inquires the optimal length of the holiday and the season of the year, too. The practical part integrates the characteristics of Nature conservation area Jeseníky where the holiday takes place, followed by the hotel description, its services and lessons description. The holiday package is cost out, the daily schedule and maps of the excursions are included. The survey demonstrates that 83 % of the respondents are interested in such a holiday package. The result shows that Czech tourist agencies should consider selling this kind of product.
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