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History, the present and new methods in physiotherapy. Subtitle: Creating of new website for physiotherapy branch.
Zacharová, Barbora ; Jeníček, Jakub (advisor) ; Šenderová, Karolína (referee)
BAKALÁŘSKÉ PRÁCE Jméno: Barbora Zacharová Vedoucí práce: Mgr. Jakub Jeníček Title: History, the present and new methods in physiotherapy Subtitle: Creating of new website for physiotherapy branch Abstract: The theme of this thesis is the creation of a comprehensive document, which deals with history, present and new methods in the field of physiotherapy. Part of this is also the creation of a new web site design for this branch where this bachelor thesis consists of two parts, from the theoretical and practical part. The theoretical part contains information about history, present and new methods in the field of physiotherapy. History is divided into several points dealing with the history of rehabilitation, the history of the Clinic of Rehabilitation Medicine of the General Teaching Hospital and the First Faculty of Medicine of the Charles University, important personalities of rehabilitation and physiotherapy, history of physiotherapy, physical therapy, balneology, kinesiology, and points to legal regulation of this field in the Czech Republic. The present field is focused on physiotherapy in the Czech Republic, course of physiotherapy, methods and possibilities of study. The last point of the theoretical part is focused on new foreign methods, from which the methodology is created. The practical...
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Italian cultural standards from Czech and Slovak perspective and their comparison
Zacharová, Barbora ; Křečková Kroupová, Zuzana (advisor) ; Kubinová, Katarína (referee)
The aim of this thesis is to identify and more closely analyse Italian cultural standards, specifically from the perspective of Czechs and Slovaks, who came to a closer and more extended contact with the Italian culture. Identification of these standards was based on in-depth personal interviews and the theoretical part of this thesis. This part is focused on terms such as culture, intercultural communication, culture shock, cultural dimensions and standards. The practical part of this work is dedicated to the research itself and its evaluation as well as Italy per se, its history, culture, economy or demography. This work can also serve anyone in closer personal of professional contact with this culture.
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Hotel Seevilla in a competitive environment
Zacharová, Barbora ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
The thematic focus of this thesis is the competitive environment in the hotel market. This thesis deals with the specific hotel Seevilla, which is located in Unteruhldingen,Germany. The aim of this thesis is to analyze the competitive environment of this hotel in the region Baden-Württemberg, the positioning in this environment and propose possible measures to improve this position.
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