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Web Analytics
 Zaškolný, Jan ; Sova, Martin (advisor) ; Čermák, Radim (referee)
This paper initially looks into web analytics with the aim of defining its purpose and explaining the way web traffic measuring operates. Then the thesis brings together information about selected web analytics software solutions and services in order to compare their functionality and evaluate advantages and drawbacks of individual products. The next part has a form of a mini case study as its focuses on real results of tracking by examining figures measured on sample websites. The work mostly capitalizes on two methods -- gathering of available information and especially implementing selected solutions in place. Research proved there are only slight differences in recorded data. However concerning functionality and amount of reports provided individual tools are in contrast to each other. Studied solutions could be divided into two groups. First set where Google Analytics, Piwik, Awstats, Open Web Analytics and Clicky belong can be very helpful in the terms of the ability to provide valuable data in a clear and organized way. Meanwhile the remaining three solutions inspected showed up as inferior and not being worth a recommendation.
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