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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Development of Cycling in South Bohemia and in České Budějovice
 ZLÁMALOVÁ, Klára
The topic of this thesis is the development of bicycling in the city České Budějovice and in the region of South Bohemia. The whole thesis is divided into 3 parts: the review, methodology and practical part. The main aim of the thesis is to create the list of suggestions about strategy of the development of bicycling and its implementations to the City Hall of České Budějovice. In the practical part of thesis there was analysed the document Plán rozvoje infrastruktury pro cyklisty v Českých Budějovicích (in english: The plan of Development of infrastructure for bicyclists in České Budějovice). At first the plan was evaluated by set the criteria, which were set by Ministry of finance´s methodical manuals. On the next capture the document was compared with the documents of higher-levels´ entities, whether it is in harmony with strategies and visions. The Cycling Plan was subsequently compared with documents of other Czech towns (Tábor, Pardubice, Hradec Králové, Jihlava and Karlovy Vary). Based on the identified shortcomings there were established a list of recommendations to the City Hall of České Budějovice.
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Behavioral economics - how expensive is a bonus.
 ZLÁMALOVÁ, Klára
In my bachelor thesis I focused on a relatively new field - behavioral economics. I tried to explain the main ideas concisely, I briefly described a history. Then I focused on the concrete topic and phenomenom - a bonus. I descibed the concept of the word ?gratis?, I wrote down the way how one of the behavioral economists - Dan Ariely see the whole problem, he claims that people are literally dazed by the word ?gratis?. I have been tested this idea through the using of questionnaires. 35 With using of two types of questionnaire I have researched if people are affected by bonus. If there are some changes in decisions of people when there is or it is not a free small product as a bonus. In my questionnaires people have chosen one object from two offered. In first type of questionnaire there was no bonus, in the second type there was added a pen for free as a bonus to one from the offered objects and I observed the changes in preferences of consumers. In total I collected 205 answered questionnaires and then I have evaluated the hypothesis using a software STATISTICA. I tried to answer if consumers´sex, level of education, job situation or a bonus have some influence on consumers´making decisions on the market. In my experiment I only found that sex has some influence on consumers. Men and women often have chosen different offer. I can´t verify positive influence of added bonus on consumers´ decisions. On the other hand, people have chosen the object without the added bonus more often, when they got the type of questionnaire without bonus than when they got the second type - with added bonus.
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