National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Marketing mix of product line
Záhoříková, Zuzana ; Vávra, Oldřich (advisor) ; Koudelka, Jan (referee)
The dissertation is concerned with the analysis of the marketing mix of the czech cosmetic company Dermacol, in the concrete its products of firming care Enja Body Control Program. The objective is to review present application of marketing instruments and confront it with the opinion of consumers (design of product, comparison of czech anf foreign brands, price level, effectiveness of distribution and comunication etc.).
Marketingový mix výrobkové řady
Záhoříková, Zuzana ; Vávra, Oldřich (advisor) ; Bursíková, Marcela (referee)
Práce analyzuje výrobkovou řadu Enja Dermacol z hlediska marketingového mixu.

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