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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Corporate education
 Zábrodská, Jana ; Lorenc, Miroslav (advisor) ; Kadlecová, Eliška (referee)
This diploma thesis focuses on corporate education. It concerns a company providing media planning which wished to remain anonymous. The thesis observes an education system of this company from two perspectives -- the company point of view as well as the employee point of view. The main aspects and weaknesses are pointed out. Based on these facts recommendations that would lead to a systematic approach improving effectiveness of corporate education are given.
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Marketing strategy of a new television station TV Barrandov
 Zábrodská, Jana ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
Bachelor's thesis describes a marketing strategy of a new digital television station, which entered to the television market at the beginning of 2009. The first part of the work deals with the theoretical description of the marketing strategy and the Czech television market. The second part describes marketing strategy of TV Barrandov and interprets the results of the television survey after three months of broadcasting. SWOT analysis summaizes the Knowledge of the practical part.
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