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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Storyous expansion into foreign markets
 Nagy, Dávid ; Král, Petr (advisor) ; Wiesner, Tomáš (referee)
The work relates to the company Storyous expansion into foreign markets. The aim is to select the appropriate market or markets for expansion, as follows. In the beginning we determine a theoretical basis which will help us in the practical part. From among the 21 countries in the world based on a scoring method we determine the three countries, to be conducted by PEST analysis and Porter's five forces model. We characterize the company Storyous and develop a marketing mix. Finally, we will recommend suitable markets for foreign expansion of the company Storyous.
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Effective use of modern technologies in marketing – focused on Česká pojišťovna mobile application
 Wiesner, Tomáš ; Zamazalová, Marcela (advisor) ; Mladičová, Dagmar (referee)
Mobile marketing. History of mobile cellphones. The smartphone market and its development. Smartphone users` behavior. Mobile application for smartphone. Measurement of success of mobile applications. Czech insurance market. Marketing of insurance companies. Mobile marketing possibilities for insurance companies. Reasons for introduction of mobile application by Česká pojišťovna insurance company. Creation and evaluation of mobile application Pojišťovna.
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Shanghai Cooperation Organization
 Wiesner, Tomáš ; Cihelková, Eva (advisor) ; Popovová, Marie (referee)
Russia, China, Kazakhstan, Kyrgyzstan, Uzbekistan and Tajikistan are members of the Shanghai Cooperation Organization - organization working in the Central Asia area. First part of this thesis is focused on the history of the organization, the structure and the member states. Security and the influence of the organization on security in Central Asia represent the second part. In the final part the economic cooperation ot the members is depicted.
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