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Marketing for non-profit organization
 Kabíčková, Edita ; Kašparová, Eva (advisor) ; Walterová, Dana (referee)
The topic of the thesis is Marketing for non-profit organizations. In the first part, the basic theoretical background of marketing and non-profit organizations will be introduced and subsequently, the chosen non-profit organization called "Můj nový život" Project will be characterized. The main aim of the thesis is to analyze the marketing strategy of this particular non- profit organization and to highlight its strengths and weaknesses. In conclusion, the recommendations for improvement of a performance of the organization will be made. In order to achieve the main aim of the thesis, several objectives will be used and one of the main objectives is to define marketing terms, which are related to the marketing of non-profit organizations. The main focus of the theoretical part will be the online marketing (primarily marketing on Facebook), because marketing strategy of chosen non-profit organization is based on these aspects.
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2 Walterová, Daniela
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