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National Repository of Grey Literature

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Možnosti a bariéry uplatňování Yield Managementu ve společnosti Leasinger, a.s. Vytasilová, Jana ; Indrová, Jarmila (advisor) Tato diplomová práce se v teoretické části zabývá vhodnými podmínkami uplatňování Yield Managemntu v ubytovacích zařízeních, problémy, které při využívání Yield Managementu mohou nastat a metodami používanými Yield Managementem. Analytická část popisuje společnost Leasinger, a.s. a její dva hotely. Analyzuje cenovou tvorbu v kontextu různých podmínek a její porovnání s technikami Yield Managementu. Dále se zabývá předpovídáním poptávky, řešením přijímání rezervací a řešením overbookingů. Detailed record

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2	Vytasilová, Jitka

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