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Marketing Strategy TV Z1
 Votrubová, Vendula ; Pešek, Ondřej (advisor) ; Štědroň, Bohumír (referee)
Bachelor thesis is about marketing strategy Z1 TV before and after restructuring. The goal is to reveal the factors which influenced the future development of television so much that it was necessary to proceed with restructuring. Compare TV activities before restructuring and after restructuring and describe the main differences in marketing strategy. During the work, I will focus on detecting errors, which made television or underestimated, and will try to suggest how they could avoid.
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See also: similar author names
4 VOTRUBOVÁ, Veronika
4 Votrubová, Veronika
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