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Individual Fundraising with a Focus on One of its Methods - Donors Club.
 Horáčková, Jana ; Vosmíková, Hana (advisor) ; Moree, Dana (referee)
This master's thesis is concerned with individual fundraising as implemented in the Czech non-profit organizations as well as with the limits and difficulties it faces in the Czech context. It focuses on the specific fundraising methods and their effectivity with respect to an individual as the target group. The donors club, which is introduced as a complex and consistent care of donors, is one of the means of individual fundraising. It also provides the case studies of those organizations where donors clubs are operated.
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2 Vošmiková, Helena
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