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National Repository of Grey Literature

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Marketing and Personnel Conditions in Czech Ski Schools Vorba, Jan ; Janák, Vladimír (advisor) ; Oponent B, (referee) Název práce: Marketing a personální podmínky v lyžařských školách v ČR Anglický název práce: Marketing and personnel conditions in czech ski schools Cíle práce: Zjistit silné a slabé stránky velké a malé lyžařské školy, navrhnout opatření ke zlepšení stávající situace. Metody: Částečná analýza SWOT, popisná analýza, rozhovor. Výsledky: Na základě rozhovorů s majiteli a instruktory lyžařských škol a dalších dostupných informací byly S-W analýzou zjištěny silné a slabé stránky jedné velké a jedné malé lyžařské školy a byly uvedeny návrhy na opatření ke zlepšení. Klíčová slova: Lyžařská škola, marketing, strategie, spokojenost, klient, cena, APUL. - 1 - Detailed record

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8	Vorba, Jiří

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