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Analysis of Marketing Mix Tools of Aquapalace Prague
Vojtechovská, Ivana ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
The primary purpose of this study is to characterize the marketing mix of the aquapark Aquapalace Prague, i.e. the product, price, distribution channel (place), marketing communication (promotion), people, physical evidence and processes. In addition, this bachelor thesis analyzes the marketing environment including micro-environment and macro-environment. All these factors are integrated in SWOT analysis, which helps marketers to focus on key issues. On the basis of the results of this analysis, some recommendations are suggested.
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