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Corporate positioning in the Internet search
Vodochodský, David ; Procházková, Markéta (advisor) ; Hašlarová, Kateřina (referee)
This Bachelor thesis deals with visibility of web pages in search engine results of Google.com and Seznam.cz. Basic sections of online marketing are analysed in the theoretical part and are accompanied by real life examples from the web pages of Jan Stuchliks Dental clinic. Practical part deals with adjustments of current and with creation of new methods, which will help these web pages reach front page position in search engines. Main objective is to assess and determine adjustments for clinics web pages, which would be search bot optimized and had an added value for the user. Additional goal is to create a marketing strategy that would be in agreement with clinics brand positioning.

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