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National Repository of Grey Literature

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The Negative Consequences of Consumer Contests as a Sales Promotion Tool Vobecký, David ; Novák, Michal (advisor) ; Kincl, Tomáš (referee) This bachelor's thesis deals with risks and negative consequences of consumer contests as a sales promotion tool. It is divided into two main parts: theoretical and practical part. The theoretical part consists of general relevant information associated with this issue. The practical part loosely follows with using specific examples of unsuccesful contests. The aforementioned parts help to create a coherent set of risks, which the organizator as well as the consumer may face. In context with these defined risks and specific examples the negative consequences as possible unfavorable impacts are subsequently determined. Detailed record

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