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Stanovení ohroženosti pozemků vodní erozí na vybraném území
Vlčková, Andrea
The diploma thesis is focused on evaluation of land vulnerability by water erosion in the area of Luh water stream. The area is located next to the Březník and Kuroslepy village in the Vysočina region. Part of the thesis is also the suggestion of the suitable soil protection measures based on the computed analysis. The first part of the thesis consists of the literature review of selected topic and the characteristics of the study area. The second part of the thesis consists of the methodology of the land vulnerability evaluation applied by the "Universal Soil Loss Equation" (USLE Equation) from authors Wishmeier and Smith. Individual factors of the USLE Equation and final result of the analytical process (long-term average annual soil loss) were calculated in ArcGIS software, LS converter software and USLE2D software. Databases ZABAGED(R), BPEJ and DIBAVOD were used as the input data. Subsequently the results visualization into several thematic maps and analytical evaluation (discussion) was done.
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OOH advertising in Czech republic
Vlčková, Andrea ; Průša, Přemysl (advisor) ; Trnka, Lukáš (referee)
The aim of my diploma thesis was to present a comprehensive view of OOH advertising in Czech republic, assess the current situation and outline the direction in which this form of advertising has great potential for further development and which way could this form of advertising lead, especially if we consider innovative technologies within the in-store advertising. The theoretical and methodological part defines OOH advertising within the marketing mix and marketing communication, mentiones its history, advantages and disadvantages, divides OOH formats according to location and use. I focused on the principles of creation OOH advertising, legislation that regulates this form of advertising, I have devoted the measurement of indoor and outdoor advertising, and described the process of planning OOH advertisement. Then I descrived the current situation in the Czech market, new trends OOH communication,which I followed in the practical part. The practical part is based on the theoretical part. It includes information about the company UGO! Media, its materials and products that can be used for in-store advertising. I also mention implemented campaigns and research that was related to the efficiency of the basic material UGO! Media and eventually devote my one research, which relates to the use of products offered by UGO! in a concrete point of sale. The conclusion sums up all the important parameters learned from the research, provides recommendation for further use UGO! product sales in a given location and general evaluation of potential in the use of new technologies in-store advertising.
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Business and cultural dissimilarities of Pakistan
Vlčková, Andrea ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
In my bachelor thesis I would like to focus on cultural and business dissimilarities of Pakistan which can Czech companies see this country. I am going to compare information acertained from the proffesional literature with information gained through questionnaire which I am going to send to Czech companies cooperating with Pakistan and to individuals who spent some time in Pakistan or still live there. First of all, I am going to mention some basic information about Pakistan, describe its history, political and economic situation and religion. Then I am going to focus on business dissimilarities, describe benefits of Pakistani market entry and investment opportunities as well as cultural peculiarities and Pakistani society. I am going to mention differencies in nonverbal communication, the role of women in society, describe system of education, Pakistani cuisine and complete all the information obtained from the already mentioned questionnaires. Finally, I am going to analyze all the information and mention discrepancies between theoretical part and information from qustionnaire.
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