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Marketing activities in the Jewish Quarter in Prague
Vintrová, Michaela ; Procházková, Markéta (advisor) ; Šnajdrová, Dita (referee)
This thesis is divided into two parts. In the first (theoretical) part I deal with the theoretical basis of the following practical part, a marketing of services, marketing and communication mix. In the practical part I apply it to the specific example of The Jewish Quarter in Prague, which is made up of two organizations -- The Jewish Community of Prague and The Jewish Museum in Prague. The aim of this thesis is to describe current marketing activities of The Jewish Quarter in Prague and evaluate their quality and efficiency. Based on these findings and the findings of the marketing research, I determine recommendations to the new marketing activities in the future.
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The evaluation of participants and their activities regarding helping the foreigners´ integration in South Bohemian region
VINTROVÁ, Michaela
The aim of this thesis is to evaluate various activities of the organizations dealing with foreigners´ integration to the society in the Czech Republic, particularly in South Bohemian region, represented mainly by České Budějovice. There are many of these organizations in the mentioned city and the practical part of my thesis whose main goal is to bring information about their activities and further evaluation focuses on the two ones having been chosen. Besides the practical part, there is the theoretical part focusing on the problems of migration and integration in general. Theoretical terms and their explanation, the development of integration in the Czech Republic and current information on these issues can be found there. This part also focuses on Czech inhabitants´ attitudes towards this social phenomenon and their opinions on the presence of foreigners. Immigration shouldn´t pose a threat for anybody and Czech inhabitants should try to tolerate it and, even more, view it as a benefit for our country as a whole, both from the social and economical point of view. There are three alternative strategies dealing with the phenomenon of immigration and the strategy of acceptation viewing it as a challenge which is needed to be converted to the profit for society is one of them. This challenge isn´t a threat.
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Application of marketing in the non-profit organization – Foundation for Holocaust Victims
Vintrová, Michaela ; Procházková, Markéta (advisor) ; Borges, Michal (referee)
This thesis deals with marketing in general and specifically looks at the marketing of non-profit organizations in the Czech Republic. In the theoretical part, I talk about the marketing of the services that they provide, followed by a brief description of the different type of non-profit organizations. In the practical part, I define the specific marketing of a concrete non-profit organization, the Foundation for Holocaust Victims. The aim of this thesis is to describe the marketing of this actual organization, to assess its current strategy and to rate its present success on the basis of my own research. Another goal is to recommend suitable innovations and new approaches, which could be introduced into the organization's work practice.
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