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National Repository of Grey Literature

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Efektivní řízení zákazníků ve společnosti Soma s. r. o. Vernerová, Pavla ; Žebrák, Miroslav (advisor) ; Volkmerová, Blanka (referee) Analýza obchodních případů ve společnosti Soma s. r. o.. Na zažátku je definován trh a v další části úkoly jednotlivých oddělení v rámci společnosti (marketing, obchod, servis). Cílem je identifikovat oblasti, jejichž zlepšení by vedlo k vytvoření vyšší hodnoty pro zákazníka a současně k větším tržbám pro firmu Soma. Detailed record

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2	Vernerová, Petra

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