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Establishment of the Small Company
Vergari, Gabriel ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
This master’s thesis aims to compile a business plan for establishing a small company, specifically a distillery specializing in the production of traditional fruit spirits in the area of the city of Břeclav. The theoretical part of this thesis defines basic concepts in business, analyzes the external and internal environment, and develops a business plan for the newly emerging company. The analytical section includes SLEPTE analysis, Porter‘s Five Forces model, market analysis, and subsequent SWOT analysis, including a SWOT matrix. The practical part comprises the structure of the business plan, encompassing production planning, marketing planning, risk analysis, financial planning, and a schedule.
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