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National Repository of Grey Literature

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The Tourism Policy Concept of the Town Žďár nad Sázavou Vencálková, Hana ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee) This bachelor thesis aims to work out the tourism policy concept of the town Žďár nad Sázavou. The thesis deals with marketing management of destination and characterization of stakeholders involved in destination management in the region. The thesis also analyse Žďár nad Sázavou as a holiday destination and includes the proposal of measures to further development of the tourism in the town. Detailed record

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