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Marketing Strategy of the Selected Company
Veidlichová, Denisa ; Sochor, David (referee) ; Chlebovský, Vít (advisor)
The aim of the master 's thesis is to develop a marketing strategy for a selected company. The selected company is DP Apartments s.r.o., which offers accommodation near the famous mountain resort in Dolní Morava in the village of Červený Potok. The company is at the very beginning of its operation, so establish the right marketing strategy is the key. The sub-goals of the master 's thesis are to establish theoretical starting points, then to analyze the current situation, using the methods of internal and external analysis, communication mix, marketing research and SWOT analysis, and then to create own proposed solution, it means to establish the marketing strategy with regard to potential risks.
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