National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Marketing Strategy of the Selected Company
Veidlichová, Denisa ; Sochor, David (referee) ; Chlebovský, Vít (advisor)
The aim of the master 's thesis is to develop a marketing strategy for a selected company. The selected company is DP Apartments s.r.o., which offers accommodation near the famous mountain resort in Dolní Morava in the village of Červený Potok. The company is at the very beginning of its operation, so establish the right marketing strategy is the key. The sub-goals of the master 's thesis are to establish theoretical starting points, then to analyze the current situation, using the methods of internal and external analysis, communication mix, marketing research and SWOT analysis, and then to create own proposed solution, it means to establish the marketing strategy with regard to potential risks.
Evaluation of the Economic Situation of the Selected Private Corporation and Proposals to its Improvement
Veidlichová, Denisa ; Čaputa, Jan (referee) ; Hanušová, Helena (advisor)
The bachelor thesis evaluates the financial situation of corporation Avanta Systeme spol. s r. o. using methods of financial analysis for the period 2015–2019 and subsequently creates proposals for its improvement. The thesis is divided into three parts. The first part describes the theoretical background, the second part briefly introduces the corporation and contains calculations of financial indicators. The last part of this thesis provides suggestions for improvements.
Evaluation of the Economic Situation of the Selected Private Corporation and Proposals to its Improvement
Veidlichová, Denisa ; Čaputa, Jan (referee) ; Hanušová, Helena (advisor)
The bachelor thesis evaluates the financial situation of corporation Avanta Systeme spol. s r. o. using methods of financial analysis for the period 2015–2019 and subsequently creates proposals for its improvement. The thesis is divided into three parts. The first part describes the theoretical background, the second part briefly introduces the corporation and contains calculations of financial indicators. The last part of this thesis provides suggestions for improvements.

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