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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategy Generation of Mary Kay (Czech republic) s.r.o.
 Vehovská, Martina ; Sedláčková, Helena (advisor) ; Bučová, Eva (referee)
My thesis is about strategy generation and its importance for the company. In the theoretical part, I tried to emphasize the main purpose of the analysis and indicate their strengths and weaknesses. In the practical part, I worked out and evaluated the process of generation Mary Kay strategy. I was not trying to generate a new concept of the strategy, but I tried to figure out why this strategy, which has been unchanged for many years, is so successful.
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Strategic positioning of Swiss companies in Czech republic and the force of Swissness for them
 Vehovská, Martina ; Jaklová, Martina L. (advisor) ; Kopalova, Helena (referee)
My bachelor paper is about very actual topic "Swissness". Swissness is one of the most known brand name on the world. I indented on Swissness in Czech republic and above all how comprehend Swissness Swiss companies in Czech republic. My next topic is about positiong. It shows us how to make positioning. Swiss positioning has 4 opions.
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