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Návrh marketingovej komunikácie pre novovznikajúci podnik
 Vatrtová, Martina
The bachelor thesis deals with the possibilities of marketing promotion of the company through selected internet tools. Promotion is applied to a specific clothing company. Literary research defines the basic concepts of digital marketing, marketing communication, corporate identity and psychology. In the analytical part the qualitative research, analysis of business environment, market research and determination of target segments is carried out. The second section provides the concept of a corporate identity and initial company promotion. In the end a cost calculation is provided for individual promotion options.
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4 Vatrtová, Monika
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