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National Repository of Grey Literature

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Návrh komunikačnej stratégie pre VŠE Vanický, Jakub ; Mikeš, Jiří (advisor) Táto diplomová práca sa snaží na základe teoretických materiálov a s ohľadom na dostupnosť informácií stručne popísať situáciu VŠE a navrhnúť možné formy a spôsoby komunikácie. Práca začína teoretickými východiskami, ktoré slúžili ako základ pre vypracovanie stratégie. Postupne prejde k praktickým aplikáciám teórií a ponúkne niekoľko nápadov a možností, ktorým smerom sa pri danej činnosti uberať. Konkrétne ide o určenie cieľových skupín, komunikačných cieľov a taktík vychádzajúcich z predchádzajúcich zistení. Detailed record

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2	Vanický, Jozef

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